Do you over complicate your presentations?

If a friend asked you what you do, would you pull out your laptop and insist on running through a 20-minute overview including when the business was established?

Of course, you wouldn’t!

So why do so many people start their introductory meetings with prospects in exactly that fashion?

If you were chatting to a friend across a pub or café table and you really wanted them to understand what you do, you’d explain simply. You would use analogies, stories and examples to make sure they understood. And you would check in with them as you were going along, answering any questions along the way.

Instead of this, when a potential client asks you to talk to them about what you do, do you tell them bullet point by bullet point what you have done in the past and what you can do for them? Using words that you think will make you look (or them feel) more important and reverting to business speak?

Your competitors will be. So next time you’re asked to meet with a potential client don’t turn to your PowerPoint first. Think less about delivering a presentation and more about how to introduce your business in a way that they will remember and will be unique to you.

Easier for you and for them!